Promoting an auto show on social media is an excellent chance to attract car enthusiasts and sponsors to your event. Social media provides a platform to target millions and showcase the unique aspects of your show. It is cost-effective and dynamic, and if you’re smart, you can achieve your advertising goals with just social media marketing.
There are multiple ways of doing so, but that requires smart planning and implementation. You will need to use various functionalities provided by social media platforms. Additionally, focus on using 2-3 social media platforms and perfect your strategy there instead of using them all. To that end, here are 5 tips for promoting your auto show on Social Media.
1. Use social media post templates
Social media templates are a versatile tool to have for creating and posting all kinds of marketing content on your socials. Use social media posts to advertise the date, venue, star attractions, and ticket information. Use bold, high-quality images of stunning cars or unique auto designs to grab attention.
To save time and get results, use PosterMyWall’s car social media post templates. These professionally made templates are designed to make the design process hassle free, regardless of your designing credentials. Since you can do the job yourself, you won’t need to hire a graphic designer.
The Auto Moto Xpo used a poster to advertise their upcoming car show on Instagram. They used a high-resolution image of a supercar and added their logo, event logo, venue information, and main sponsors. They offered further details in the caption including timings and how supercar owners can participate to show off their sweet rides.
2. Host a social media giveaway
Social media giveaways are a powerful way to attract car enthusiasts to your auto show while increasing your follower base. Create a contest where participants can win free entry, VIP passes, or exclusive merchandise by completing specific actions.
Highlight that winners will receive exclusive access to rare car displays or opportunities to talk with industry leaders. If the venue allows, you can also offer a short test drive or dedicated photo session to the winners too. This interactive strategy is excellent to generate chatter and buzz around your event, get people to participate, and attend the show on the scheduled dates.
3. Leverage live streaming
Nearly every social media platform today offers excellent tools for live streaming, which can give your audience an exclusive peek into the show. Go live to reveal exciting details about the auto show. This can be things like the arrival of a rare car or interviews with exhibitors or drivers. You can even show the venue being set up to build hype.
Additionally, you can post behind-the-scenes content on your Stories or Reels. Show snippets of car displays being set up, post content of previous shows, and build hype by saying this show will even be bigger.
4. Create event pages
Facebook allows users to create an event page to which they can invite their friends, followers, etc. It makes the event official, interactable and is instrumental to generate buzz in different circles. Additionally, people who are attending or plan to attend can also share the event in their circles and invite others that they know.
Create this event well in advance and offer all the necessary details your followers may need. Event name, venue, dates, timings, registration information, and some details regarding your main attractions will likely go here. Share this event on your main page and periodically “bump” it to keep the talk going. You can also monitor engagement that this event page drives and act accordingly.
5. Use hashtags
Hashtags are powerful tools on social media that grant your posts more visibility and potentially more engagement. By using a hashtag, your posts can now be seen by anyone searching for it. Nearly every social media platform out there allows users to utilize hashtags in their posts. Ensure that all posts you put up, whether it’s posters, a reel, a quiz, or a poll, all use hashtags related to an autoshow.
For example, #autoshow, #autoshow2024, and #carshow are good hashtags to use. They have a lot of traffic, but they can be generic. For more focused results, create specialized hashtags featuring your event name, such as #eventname. Use this in tandem with generic hashtags for best results.
Conclusion
You will require careful planning, creativity, and audience engagement to successfully market your auto show to enthusiasts and casual fans alike. Using the strategies listed above, you can do that and build the momentum leading up to the event.
The key lies in consistency. Implement these strategies regularly and consistently and you will be sure to see results both in analytics and in the number of attendees for your show.